Our Services
Dolphin Digital Strategy offers:
Donor journeys are pathways for acquiring, retaining, and upgrading your donors. Well-designed donor journeys are powerful tools that help you understand your individual donors, for the continued success of your nonprofit.
Donor journeys will help you track how and when your supporters give to your organization, and how they wish to communicate with you. Well-crafted donor journeys provide insights into why your donors make the giving choices they do.
Email marketing continues to outperform other digital marketing channels, including social media and paid search. Collecting emails and cultivating donors via email must be a long-term strategy. With email, charities can build relationships with their current supporter base and gain new prospects.
We will design your email template(s) to suit your charity’s goals, manage and maintain lists, track conversions, report on performance, and develop automated messages that build supporter loyalty.
Social media marketing (SMM) is the use of social media and social networks to market a company’s products and services. We will help you to promote your products and/or services across web platforms, build community with your target audience, and drive prospective donors to your organization.
With new features and platforms emerging seemingly every day, social media marketing is constantly evolving.
Search engine optimization (SEO) is the most cost-effective way of generating traffic to your website. SEO can increase your exposure on social media platforms like Facebook as well as provide you with increased traffic from Google searches. A good SEO strategy is not just about how your website ranks on search engine results pages.
It can also help with finding prospective donors who are looking for content, services or opportunities of engagement.
A method of paid search, Pay-Per-Click (PPC) advertising is a great way to get your message known to potential new donors. Using PPC allows you to see immediate results, so you can identify which keywords are driving traffic and which ones are less effective. This allows you to optimize your SEO targeting to drive even better results. We can manage and place your ads through Google, Facebook and Bing.
Note that for paid search, it is important to have an attractive website or campaign landing page with search engine optimized content for users.
Online surveys assist organizations in being data driven and strategic. Surveys build trust, knowledge, and understanding. They provide feedback on donor motivations and trends that can assist your organization in improving your processes, communications (including donor journeys) and fundraising.
Our services include survey design, data analysis and reporting, questionnaire development and customer satisfaction surveys.
What are your goals?
Increased income
Increased visibility
Growth in donor base
Donor pathway development
We will work together to talk through your needs and what you want to accomplish.
What problem(s) are you trying to solve?
Here are a few common client issues:
- How do I rank higher on Google?
- How do I use pay-per-click effectively?
- How do I get results from SEO and how long does it take?
- How can I improve donor retention?
- How do I leverage social media for my organization?
- I don’t have the staff for this—can you act as a digital marketing team for us?
